Invitae
Here are a few examples of my work at Invitae
Brand style guide
Overhauled our brand portal and style guide to include updated icons, visual approach for typography and photography, updated rules and guidance, refreshed color palette for website alignment, and updated color combinations.
Email design system
Set up new email design system featuring updated branding, modules, assets, and components for transactional and promotional emails. The system allows for flexibility for specialty areas and launches.
Templated event banners
Refreshed and set up new banner system for events so that marketing could easily update copy and imagery while also keeping creative fresh and on brand.
Invitae.com homepage
ESG Report
Employer guide & tool kit
Employer toolkit included co-branded materials, employee how-to guide, and employer set-up guide.
Brand system redesign
Created a new brand system for designing data visualization, flyers, case studies, white papers, technical documents, brochures, and clinical summaries.