Wrap Bash
role & contribution
event idea pitch
art direction
content direction
lead design
experiential design
Overview: The Wrap Bash event was promoted with a mini-campaign and competition that consisted of installers submitting their best work for a chance to battle at headquarters for an all-expenses paid trip to Maui valued at 8k. The three finalists would receive airfare and a 3-night hotel stay to attend WrapsCon 2019 in Long Beach, CA, while visiting Arlon headquarters to compete in the final round. The campaign consisted of a landing page, paid emails/drip campaign, flyers, paid ads, social media posts, wall graphics, and promotional swag.
Background: While planning our booth for WrapsCon, we were all challenged to pitch an idea and get folks to submit more photos of their work using our products for generating content for the next 6 months. Taking advantage of the upcoming event, my pitched idea was voted on and we got to work.
Challenges: Acquiring photo submissions and testimonials was consistently a challenge for our team. We had a rushed design turnaround and a very limited budget of 30k including all costs for finalists and winner. We also had a small team of six to pull it off including our marketing managers, social media manager, digital marketing managers, and myself.
Opportunities: As a B2B company, we had a unique opportunity to connect with end-users at our headquarters, inviting local installers to our pre-events. We used this time for interviews, relationship building, and giving insider access to our experts and how our products are developed. This also allowed us to generate behind-the-scenes and testimonial content.
Other contributors:
Photography by Ana Armendariz