SLX+
Global Launch

role & contribution
creative direction
art direction
creative strategy
vendor sourcing
lead design
ux/ui
design system
photography
video

Overview: The SLX+ product launch by Arlon included regional micro sites, live virtual event and demo, email drip campaign, social media campaign, marketing kits, sales collateral, video + photography production, and branding. I developed creative strategy and concept, art direction, and visual design for the launch. Sourced agencies and partners for web development, videography and photography—providing creative direction, shot lists and art for outsourced creatives. I developed design systems for web and email to align all regions globally and created a design system, social media templates, and video media templates for seamless launches abroad.

more work from Arlon

Background: While its successful predecessor was released only two years prior, SLX+ would be launched as the improved, higher-priced sibling that went into direct competition with products on the market with industry giants like 3M and Avery.